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Marketing and Enrollment Rules 

Are Your Company’s Marketing Practices Leaving You Exposed to Regulatory Risk?

This half-day seminar will illuminate your marketing and regulatory staff members on the most common risks companies face when marketing and enrolling customers.

Following this session you will:  


Understand the regulatory requirements applicable to marketing and enrolling customers using any of the following channels:


door-to-door (or Field Sales)


Telemarketing (inbound and outbound)




Other Direct Marketing Efforts  


Understand the role your marketing vendors can play in either increasing or decreasing your risk.


Know some of the most common violations that are cited by the PUCT.

Topics include:


An overview of marketing and sales from a regulatory perspective


The language factor


Getting customer consent


Verifying customer consent


Recordkeeping obligations


What to do when the regulator comes calling

Who should attend:

Marketing managers, channel managers, and regulatory affairs staff.  


Comments from previous training sessions:

"Trish did a fabulous job in delivering the Compliance Training to my team yesterday! She took a very dry topic and made it fun & interesting! Truly... one of the best requlatory sessions I've attended in 20 years... (now I'm dating myself - forget that last comment!)"  Cyndy Stockley, Direct Energy

"Trish did a great job of making sure that people new to the rules could benefit from the program as well as those that had read the rules and had very specific questions.” Lisa Morganelli, Utility Choice Electric

“The session was very informative. Thank-you, it was worth the trip from New York.” Jonathan Gewirtz, ECONnergy

“Trish’s honesty and humor made for a fun lesson.” Julie Jung, TriEagle Energy

“I learned so much today and am ready to go back home to educate my staff…your skills as a presenter are awesome.” Norma Hinojosa, Hino Electric Power

“The best portion of this training was Trish’s ability to discuss summarized information, then dive down when needed, I would recommend her to others.” Jim Burke, Gexa Energy

“I liked the way the information was presented, it was concise and to the point. Trish’s presentation was humorous and informative.” Dan Schmidt, Tara Energy

“Trish put the information into simple language, exactly what I needed.” Bobbi Glaze, Firefly Electricity


Patricia Dolese, the founder of Regulatory Compliance Services, brings years of experience in the PUCT's Customer Protection Division, a unique "behind the scenes" viewpoint, and management expertise to her clients.  As a PUCT staff member, Ms. Dolese led the effort to draft, implement and enforce the PUCT's original customer protection rules.  Since leaving the PUCT, Ms. Dolese has shared her abundant knowledge with a wide variety of companies seeking to improve their understanding of the PUCT rules and their applicability in today's deregulated marketplace..  


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Last modified: January 22, 2022

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