"Your Consumer Protection Specialist"

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Non-traditional, non-glamorous, feet-on-the-street door-to-door marketing could be a valuable addition to your marketing mix.  This channel is growing rapidly in the face of overworked direct mail lead files and the national do not call list.  However, door-to-door sales have inherent risks due to their lack of a controlled environment. 

This half-day seminar will cover the various considerations in establishing and managing a door-to-door channel, including human resources, marketing, customer experience, operations support, reporting, and quality control.

Following this session you will:  

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Better understand the unique dynamics of this channel

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Understand the Texas and Federal regulations that impact your company

Topics include:

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Decision factors in internal vs. external door-to-door sales operations

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3 key issues in managing an external vendor

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Operational options with the new PUCT regulations for door-to-door sales

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Using complaint documentation and resolution to strengthen your sales channel

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Compensation structures and their impact on behavior

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What’s your liability for a sales agent’s behavior

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Why you should establish a policy on criminal background and drug checks

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How to control message delivery in the field

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The 10 items that must be part of your authorization process

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The most common scams to inflate sales

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The need to establish processes for handling Spanish-speaking prospects

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How to keep your sales “SPIFFs” from becoming “Sales Programs Incenting Forgery and Fraud”

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How to manage your channel with key metrics

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How to use customer care feedback to improve your channel  

Who should attend:

Marketing managers, channel managers, and regulatory affairs staff.  

Presenter:  

Rebecca Gittins, a member of the Regulatory Compliance Services team, has worked with retail electricity providers since the opening of competition in Texas.  While at Reliant Energy, she managed a team responsible for launching telemarketing, door-to-door and event marketing programs.  As a consultant, she has worked with REPs on improving the effectiveness of their telemarketing and door-to-door operations.  Finally, as the Director of Residential Sales she was responsible for managing both the telemarketing and door-to-door operations for Direct Energy.

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Copyright © 2012 Regulatory Compliance Services
Last modified: February 10, 2012

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